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As the live shopping industry evolves, exciting features emerge like augmented reality try-ons and interactive polls influencing product choices. Let’s see what are the upcoming trends for 2024.
Live Shopping has undergone a significant transformation recently, shifting from a starting role as a primarily One-to-Many tool to becoming a powerful instrument to engage a carefully selected group of prospects and customers with One-to-Few.
Live shopping content proves to be a fundamental help for strengthening an Omnichannel strategy, nurturing customer loyalty with a personalised shopping experience, boosting local awareness and promoting Drive-to-Store.
The customer intelligence process contains a collection of customer data via multiple channels and includes the use of technologies such as feedback management, social media monitoring, Natural Language Processing (NLP) as well as other advanced analytics and data management technologies.
Artificial Intelligence and Machine Learning are already changing the world of marketing as we know it.