Live shopping content proves to be a fundamental help for strengthening an Omnichannel strategy, nurturing customer loyalty with a personalised shopping experience, boosting local awareness and promoting Drive-to-Store.
How to enhance Live Shopping with AI
The customer intelligence process contains a collection of customer data via multiple channels and includes the use of technologies such as feedback management, social media monitoring, Natural Language Processing (NLP) as well as other advanced analytics and data management technologies.
AI in eCommerce: Benefits and Applications
Artificial Intelligence and Machine Learning are already changing the world of marketing as we know it.