As the live shopping industry evolves, exciting features emerge like augmented reality try-ons and interactive polls influencing product choices. Let’s see what are the upcoming trends for 2024.
Live Shopping has undergone a significant transformation recently, shifting from a starting role as a primarily One-to-Many tool to becoming a powerful instrument to engage a carefully selected group of prospects and customers with One-to-Few.
Live shopping content proves to be a fundamental help for strengthening an Omnichannel strategy, nurturing customer loyalty with a personalised shopping experience, boosting local awareness and promoting Drive-to-Store.
Artificial Intelligence and Machine Learning are already changing the world of marketing as we know it.