As the live shopping industry evolves, exciting features emerge like augmented reality try-ons and interactive polls influencing product choices. Let’s see what are the upcoming trends for 2024.
From One-to-Many to One-to-Few: the evolution of live shopping
Live Shopping has undergone a significant transformation recently, shifting from a starting role as a primarily One-to-Many tool to becoming a powerful instrument to engage a carefully selected group of prospects and customers with One-to-Few.