People would rather buy the exact piece of clothing their celebrity wore during a concert than some plain t-shirt from the merchandise store. This reflects in the trend of becoming more and more authentic, wanting to connect with their idols on a much larger scale.
From casual streetwear to high-end designer pieces, fans are just eager to incorporate celebrity style into their very own wardrobes. But try to detect what brand an artist is wearing during a concert, how are you going to know with the music and crowd’s energy amidst such a chaotic atmosphere?
Red carpets can be just as challenging. In fact, it’s just as tricky to make out the details during a red carpet as it is in the frenzy of a live performance.
Surely, you can notice the whole outfit but can’t get an insight into fabric, color, or brand.
Suddenly, finding out what brand supplied the clothes became ten times more difficult. This growing need among young people has created a gap in the market.
This is where GOLIVE comes into play.
GOLIVE is a live shopping platform that offers the ideal solution to this challenge, giving every fandom what they have always asked for: a tool that would tell them what shoes, shorts, jewelry a celebrity wore.
This could be a turning point for every fashion brand that invests in influencer marketing. Through the collaboration with a live shopping platform, brands are able to reach an enthusiastic and involved audience, increase the visibility of their brand, and drive sales.
“Shop the Look” with GOLIVE and Dress like a Celebrity
GOLIVE is the AI-powered live shopping platform that changes the way you shop. Once you’ve tried it, there’s no going back.
Even if you can’t shop the looks in real-time during a live concert, GOLIVE has you covered. Thanks to GOLIVE you are not only able to stream videos on demand but also pre-recorded shoppable videos.
This is the perfect combination to meet everybody’s needs. If you were not able to make it to the event you can watch it live streaming while being able to shop. On the other end you can enjoy the show at your own pace and purchase the outfits you love whenever it suits you thanks to the pre-recorded streaming video feature. It’s like being there, but with the comfort of shopping from home.
With the “SHOP THE LOOK” brand, influencer marketing takes a significant leap forward. This innovative format allows talent agencies to collaborate with fashion brands, effectively turning live performances into dynamic storefronts. Simultaneously, brands can provide customers with a fresh shopping experience, harnessing the powerful connection between celebrities and their fans to drive sales.
Find out more information on our website and try GOLIVE for free!