Live Shopping: Social Media vs Website

Live Shopping: Social Media vs Website

When it comes to live streaming, companies face a choice between broadcasting social media streaming, through platforms like Instagram or TikTok Live, and integrating live shopping into their eCommerce websites. Social media streaming offers real-time engagement with...

Live Shopping: Social Media vs Website

When it comes to live streaming, companies face a choice between broadcasting social media streaming, through platforms like Instagram or TikTok Live, and integrating live shopping into their eCommerce websites. Let’s see the differences between the two approaches, exploring benefits and reviews to help companies make decisions about future live shopping strategies.

Live Shopping: Social Media vs Website

Live Shopping: Social Media vs Website

When it comes to live streaming, companies face a choice between broadcasting social media streaming, through platforms like Instagram or TikTok Live, and integrating live shopping into their eCommerce websites. Let’s see the differences between the two approaches, exploring benefits and reviews to help companies make decisions about future live shopping strategies.

GOLIVE’s Mobile App for Live Shopping

GOLIVE’s Mobile App for Live Shopping

In the ever-evolving realm of live shopping, where convenience is the word, we're thrilled to unveil our GOLIVE Mobile App! The GOLIVE App enables both Android and iOS users to effortlessly manage their live shows, showcase products, and interact with their audience....

6 Live shopping trends for 2024

6 Live shopping trends for 2024

Live shopping outperforms the traditional online shopping routine, transforming it into an engaging, real-time experience. Sellers can showcase products, answer questions, and entertain viewers through live video streams. As the live shopping industry evolves,...

How to enhance Live Shopping with AI

How to enhance Live Shopping with AI

Though 84% of executives agree on the importance of customer experience and prioritize customer-centric strategies, only 14% of them report that they have strong capabilities in that area. Actually, today’s current business context has imposed on companies a series of...

AI in eCommerce: Benefits and Applications

AI in eCommerce: Benefits and Applications

You might already know about artificial intelligence. How does it work in terms of eCommerce implementation? In recent years, online shopping has become more widespread to almost all demographics.  The convenience of just a few clicks and easy delivery to your...

Netcomm 2022: GUESS’s live shopping best practices

Netcomm 2022: GUESS’s live shopping best practices

In its 17th edition, the Netcomm Forum has been confirmed as one of the most important Italian events for digital and retail marketing. This year’s edition shed some light on eCommerce and Digital Retail – focusing on networking, innovation and omnichannel. Over 21...

A New Era of Retail is coming

A New Era of Retail is coming

Retailers recognize that COVID-19 will have a significant impact on their business and it’s time to think through the longer-term implications. According to analysts’ studies, there are key areas where retail execs should be focusing their attention in today’s...