Drive Physical Store Traffic with Omnichannel Live Shopping
From a customer perspective, live shopping eliminates barriers between brands and clients, fostering deeper communication and cultivating a loyal customer base. From the business standpoint, it ensures a consistent message across all channels and delivers a service...
Drive Physical Store Traffic with Omnichannel Live Shopping
Live shopping content proves to be a fundamental help for strengthening an Omnichannel strategy, nurturing customer loyalty with a personalised shopping experience, boosting local awareness and promoting Drive-to-Store.
Drive Physical Store Traffic with Omnichannel Live Shopping
Live shopping content proves to be a fundamental help for strengthening an Omnichannel strategy, nurturing customer loyalty with a personalised shopping experience, boosting local awareness and promoting Drive-to-Store.
How to enhance Live Shopping with AI
Though 84% of executives agree on the importance of customer experience and prioritize customer-centric strategies, only 14% of them report that they have strong capabilities in that area. Actually, today’s current business context has imposed on companies a series of...
AI in eCommerce: Benefits and Applications
You might already know about artificial intelligence. How does it work in terms of eCommerce implementation? In recent years, online shopping has become more widespread to almost all demographics. The convenience of just a few clicks and easy delivery to your...
Netcomm 2022: GUESS’s live shopping best practices
In its 17th edition, the Netcomm Forum has been confirmed as one of the most important Italian events for digital and retail marketing. This year’s edition shed some light on eCommerce and Digital Retail – focusing on networking, innovation and omnichannel. Over 21...
A New Era of Retail is coming
Retailers recognize that COVID-19 will have a significant impact on their business and it’s time to think through the longer-term implications. According to analysts’ studies, there are key areas where retail execs should be focusing their attention in today’s...