Data-Driven Live Commerce: Mastering KPIs for Strategic Growth
The transition from traditional e-commerce to live shopping represents a fundamental shift in how businesses interact with digital consumers. While the medium is defined by spontaneity and real-time engagement, the underlying success of these initiatives depends on a...
Data-Driven Live Commerce: Mastering KPIs for Strategic Growth
Master live commerce by using a data-centric approach to refine sales tactics, optimize performance metrics, and scale your business sustainably.
Data-Driven Live Commerce: Mastering KPIs for Strategic Growth
Master live commerce by using a data-centric approach to refine sales tactics, optimize performance metrics, and scale your business sustainably.
6 Live shopping trends for 2024
Live shopping outperforms the traditional online shopping routine, transforming it into an engaging, real-time experience. Sellers can showcase products, answer questions, and entertain viewers through live video streams. As the live shopping industry evolves,...
From One-to-Many to One-to-Few: the evolution of live shopping
As Live Shopping experts, we're witnessing an evolution in live shoppable videos. Live Shopping has undergone a significant transformation recently, shifting from a starting role as a primarily One-to-Many tool to becoming a powerful instrument to engage a carefully...
Drive Physical Store Traffic with Omnichannel Live Shopping
From a customer perspective, live shopping eliminates barriers between brands and clients, fostering deeper communication and cultivating a loyal customer base. From the business standpoint, it ensures a consistent message across all channels and delivers a service...
How to enhance Live Shopping with AI
Though 84% of executives agree on the importance of customer experience and prioritize customer-centric strategies, only 14% of them report that they have strong capabilities in that area. Actually, today’s current business context has imposed on companies a series of...
AI in eCommerce: Benefits and Applications
You might already know about artificial intelligence. How does it work in terms of eCommerce implementation? In recent years, online shopping has become more widespread to almost all demographics. The convenience of just a few clicks and easy delivery to your...
Netcomm 2022: GUESS’s live shopping best practices
In its 17th edition, the Netcomm Forum has been confirmed as one of the most important Italian events for digital and retail marketing. This year’s edition shed some light on eCommerce and Digital Retail – focusing on networking, innovation and omnichannel. Over 21...
A New Era of Retail is coming
Retailers recognize that COVID-19 will have a significant impact on their business and it’s time to think through the longer-term implications. According to analysts’ studies, there are key areas where retail execs should be focusing their attention in today’s...